Online dating sites use market metaphors to match people.
Match metaphors are conceptual frameworks that allow individuals to make sense of new concepts by drawing upon familiar experiences and frame-works.
More recently, the impact of social networking on online dating has been featured on the Questia online research website peer reviewed article ""I Luv U : )!
": A Descriptive Study of the Media Use of Individuals in Romantic Relationships" The most popular platforms are Twitter, Snapchat, Linked In and Instagram.
Users of an online dating service would usually provide personal information, to enable them to search the service provider's database for other individuals.