"There's a momentum building on the Irish sites, for Irish users.
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Irish country online dating site, rural dating website, farmers dating agency, facilitator of countryside introductions..us what you like but Muddy Matches is the only place in Ireland where you will find tens of thousands of genuine rural singles, single farmers, equestrian singles and good old fashioned country lovers who, like you, are interested in meeting some new like-minded people for dating, friendship or shared interests.
While Business Week recently stated that only about 20 per cent of site users for and Yahoo Personals convert to paid subscriptions (a figure Ms Bedford declined to confirm), the numbers obviously add up for the sites themselves.
In addition, income increasingly comes from add-on services such as text messaging (with RSVP.ie, this can be done directly from one's PC, adding a small revenue stream for Esat BT), real-world singles events with paid admission or, in the case of Match.com, letting a subscriber pay extra to receive emails even from people who aren't subscribers.
She notes that the Irish census data reveals that Irish women are marrying two years later than they did in the 1980s - which suits the offering of a dating service.