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"There's a momentum building on the Irish sites, for Irish users.

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While Business Week recently stated that only about 20 per cent of site users for and Yahoo Personals convert to paid subscriptions (a figure Ms Bedford declined to confirm), the numbers obviously add up for the sites themselves.

In addition, income increasingly comes from add-on services such as text messaging (with, this can be done directly from one's PC, adding a small revenue stream for Esat BT), real-world singles events with paid admission or, in the case of, letting a subscriber pay extra to receive emails even from people who aren't subscribers.

She notes that the Irish census data reveals that Irish women are marrying two years later than they did in the 1980s - which suits the offering of a dating service.