“For him,” writes Standen, “the ambiguity goes to the core of what he’s trying to say about the mythos of contemporary celebrity.” The images are at once intimate and inauthentic – inviting us to see celebrities as normal human beings (the use of lookalikes eliding the differences between Kim Kardashian West and her nameless body double), even as the viewer knows the likenesses on screen are fake, that the real George W Bush would not consent to being viewed in a pose of such vulnerability.
It’s this lack of consent that makes the video uncomfortable.
Lena Dunham took to Facebook to criticise the “sickening sense of dis-ease” she felt seeing the naked bodies of famous women portrayed without their consent in “Famous”: "While Bill Cosby’s crimes are still being uncovered and understood as traumas for the women he assaulted but also massive bruises to our national consciousness...
Now I have to see the prone, unconscious, waxy bodies of famous women, twisted like they’ve been drugged and chucked aside at a rager?
The scene could be an orgy, the site of a massacre, a shared familial bed.