Women may learn to value men who are rewarded in society.
For example, taller men may be seen as more powerful and attractive, so women who are with taller men benefit by attaining a higher social status.
Especially at the extremes, taller women and shorter men prefer those who are closer to their height (Hensley, 1994).
Thus, knowing that there are limited resources in this area makes people more open to accepting a wider range of acceptable possibilities.
One study found that women who were attracted to taller men during times of ovulation – when they were the most fertile (Pawlowski & Jasienska, 2005). Personality and Individual Differences, 13, 1349-1350.