This study incorporates these dating apps into our definition of an “online dating user,” and also examines the ways in which cell phones are becoming intertwined in the broader dating environment.
The second major change involves the widespread adoption of social networking sites.
As these sites have evolved in the ensuing years, they have typically assumed one of two forms.
Some offer a “personal ads” format, in which users create their own profile and browse the profiles of others on their own (Match.com, Ok Cupid, and Plentyof Fish are common examples of this type of service).
Some of these differences include: the ability to search from a deep pool of potential partners outside of one’s existing social networks; the ability to communicate online or via email prior to arranging for a face-to-face interaction; and matching algorithms that allow users to filter potential partners based on pre-existing criteria.