In another study from 2001, researchers asked Dutch men and women between the ages of 20 and 60 about their age preferences for various types of intimate situations, ranging from sexual fantasies to marriage. Malouf of Endicott College wondered if testing the age differential hypothesis using a new source of data might yield more insight into the matter.
They, too, found that men predictably preferred younger partners than did women. To this end, they collected all available ratings of blind dates that were published in two well-known American newspaper columns: “Dinner with Cupid” from Both newspaper columns advertise for singles who are willing to give a blow-by-blow report of a blind date as well as a numerical rating in exchange for a free dinner at a restaurant.
But could this finding also reflect shifting sands in the social landscape?
Perhaps as women earn more money (i.e., they have their own resources), age matters less.
In other words, men gave higher ratings to dates where the man was older than the women; women also endorsed a higher rating when the man was older.