In closing the Miller Coors deal, I was able to celebrate for all of 5 minutes before my Fanatics client pushed me to try and close a Buffalo Wild Wings deal as part of the Fanatics Miller Coors platform.
Try as I did, I THANKFULLY failed to engage BDubs’ interest.
During my 25 year career I have had the good fortune of working across the sports, music, fashion, and corporate partnerships industries and I have always tried to take the road less traveled in the creation of “marketing” programs for my stakeholders.
As the CEO of a boutique marketing agency AMP, I coined the term Entrepreneurial Marketing, UNDERSTANDING THAT we simply could not compete by performing “traditional” marketing and advertising services for our clients.
We selected the best pictures and took the winners to Prague.